A Pink Commerce venture
The Margin Labs
An AI consultancy that finds where AI is actually worth the money. Problem first, outcome led, for mid-size operators.
What it is
Most AI spend never earns its keep. The Margin Labs starts from the problem, not the tool: it maps how a business actually makes money, finds the steps where AI genuinely moves margin, and ships the boring, profitable version first.
The work runs from a fixed diagnostic and quick wins through to operating-model rebuilds and fractional CTO leadership, for retailers, manufacturers, professional services and recruitment. Every engagement opens the same way: a free AI Profit Roadmap call that puts numbers on the table before any commitment.
The brand
Calm consultancy minimalism. Deep ink navy carries the thinking, mist keeps the air, and a single warm gold marks the one thing that matters in any diagram. The voice is skeptical of hype: the answer is not louder AI.
Ink navy
#0E243B
Margin Gold
#EBA52F
Mist
#F4F6F8
